The effects of Corporate Social Responsibility on Organizational Identification and Customer Orientation by Flight Attendants
نویسندگان
چکیده
منابع مشابه
Corporate social responsibility and bank customer satisfaction:
Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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15 صفحه اولCorporate Social Responsibility, Customer Satisfaction, and Market Value
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Corporate social responsibility (CSR) research is not new, but its importance to today's socially conscious market environment is even more evident in recent years. This study moves beyond CSR as simply the socially responsible actions and policies of organizations and focuses on the complex psychology of CSR as it relates to individuals within the organization. Given CSR can positively affect ...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2015
ISSN: 1598-4877
DOI: 10.5392/jkca.2015.15.08.495